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X-WR-CALNAME:Ethical Conduct as a Competitive Advantage — Wheaton news, photos and events — TribLocal.com Events
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DTSTAMP:20100726T000000Z

DTSTART;VALUE=DATE:20100726
DTEND;VALUE=DATE:20100727
SUMMARY:Ethical Conduct as a Competitive Advantage
DESCRIPTION;CHARSET=UTF-8:"How An Underdog Company Defied the Odds, Won Customers Hearts, and Grew its Employees Into Better People" 

For the last 10 years John E. Jack Rooney has built U.S. Cellular into the nations fifth-largest wireless carrier. At a time when the big wireless companies are making a lot of noise right now about who has the coolest phones, U.S. Cellular has staked its claim on outstanding customer service. 

The companys unlikely path to success has been chronicled in the new book, The Pursuit of Something Better: How An Underdog Company Defied the Odds, Won Customers Hearts, and Grew its Employees Into Better People by consultants Dave Esler and Myra Kruger.  

Its the story of Jacks vision for the company, which he joined in 2000, and how he transformed it into an organization built on values and with them, lasting value. He created a new business model, called the Dynamic Organization, which created the highest levels of employee satisfaction in the industry and, in turn, translated into 9 years of the highest customer satisfaction. That all starts with effective leadership. Jack shows how the traditional and misunderstood assumptions about workers and what motivates them are no longer valid and that values based leaders, especially focused on ethical conduct is a competitive advantage.
11:30 AM - 1:00 PM
UID:1586
LOCATION;CHARSET=UTF-8;ENCODING=QUOTED-PRINTABLE:Holiday Inn Select Naperville, 1801 N. Naper Blvd., Naperville, IL
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