On Wednesday, August 31 from 6 – 7:30 p.m., Kendall College will welcome experienced marketer Maria Martinez to its campus, who will lead a free seminar open to the public titled, “Self-Publishing Your Book to Market Your Brand.” This event is hosted by the Kendall College School of Business.
In an increasingly competitive business atmosphere, individuals are always looking to make their personal brands more visible and unique. Your readers will undoubtedly want to learn about an innovative way to achieve this goal. The workshop will review how individuals can publish an article or book as a tool to market a personal brand. Your readers may even want to consider self-publishing as Maria Martinez did with her self-authored memoir titled Cuban Stories. Martinez will also cover how you can brand and market yourself, the process of writing your book, the idea and ways of self-publishing, and how to effectively market your book.
Maria Martinez is a multi-faceted consumer and multicultural marketer with over 25 years experience in branding, consumer, retail and financial services. Most recently, she has been an independent branding and marketing specialist at her firm, America M. Selections, Ltd., helping individuals to define and market their brands. She is a board member of Chicago Women in Publishing.
The workshop is free and open to the general public at Kendall College, 900 N. North Branch Street, in Chicago. Light refreshments will be served and parking is free. Reservations should be made by August 24 to scott.argo@kendall.edu. Room location will be provided upon registration.
Please direct media questions to Kendra Thornton at kendra@thorntonpr.com or 773-525-6110.
About Kendall College:
Kendall College, founded in 1934, is located in Chicago, Illinois. Kendall offers undergraduate degrees in business, culinary arts, early childhood education, foodservice management and hospitality management to a diverse and passionate community of more than 2500 students. The curriculum combines strong academics with practical experience and international educational opportunities that help give students in business, hospitality and culinary arts programs the skills and expertise to be leaders in their professions. Kendall College was ranked the number one program in Chicago for preparing students for careers in hospitality management and culinary arts in a survey of management at Chicago's leading hotels and Michelin Guide restaurants (ORC International – 2011 Survey). The School of Business emphasizes the critical skills and professional edge needed to excel in today’s global workforce, resulting in graduates who are professional, confident and prepared for a variety of service-oriented career fields. The innovative, yet practical, curriculum utilizes tools such as situation-based challenges, living case studies, management simulations and integrative projects. It focuses not only on business functions, but also on the softer skills essential for long term career advancement and provides opportunities for students to develop meaningful connections with the business community. Kendall College, a member of the Laureate International Universities network, is accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (NCA), www.ncahlc.org. For more information, visit www.Kendall.edu.
