Allstate Corp., trying to improve profits in its homeowners’ insurance business, will launch a new product called House & Home that will deal with losses caused by poorly maintained roofing, its chief executive said Thursday.

The Northbrook-based insurer, whose stock is up 4.2 percent in late morning trading on better-than-expected financial results released after the close of the market on Wednesday, has been hiking homeowners’ premiums and that trend will continue, Allstate has said.

Read more: The Chicago Tribune.