A Libertyville cosmetics company recently expanded to a new location to meet the growing demands of its customers. Meanwhile, it’s taking on the faces of international stars.

Lisa Thurman and Sue Katz founded AmazingCosmetics 11 years ago in a home office, and it later expanded to Libertyville’s Main Street — and then to Hollywood film sets, said Sandy Incardona, the company’s director of sales. Recently it moved to a larger venue, at 133 E. Cook Ave.

“We went from Sue’s house, we slapped on our big girl shoes, and we’re growing corporate-wise,” Incardona said.

The Milwaukee Avenue location had a small studio in front, with office space in the back, which was restricting for the growing business. The black AmazingConcealer tubes, with white and pink labels, can be purchased in the nationwide chain stores Sephora and Ultas.

“We were losing an arm of business,” Incardona said. “We were getting phone calls from people who wanted ‘a girls day out’ party. We weren’t set up to accommodate that arm of our business. We wanted a bigger studio, and now it’s an event venue.”

In addition to the salon, the Cook Avenue location also has a courtyard, kitchen and studio space, which have already been used for photo shoots.

AmazingCosmetic’s website also boasts credits from dozens of big and little screen film sets, including Crazy Stupid Love and the new Charlie’s Angels, where the local product has been used on the faces of international stars.

Through a cultish word-of-mouth campaign, some makeup artists have been using AmazingCosmetics for several years.

Terri Apanasewicz, celebrity makeup artist with Los Angeles-based Cloutier Remix styling agency, said she “instantly switched” when she tried the AmazingConcealer. She hasn’t turned back since.

In fact, she used Amazing’s products on Lady Antebellum for her recent appearance on Saturday Night Live, she said.

“I do not use any other concealer,” she said. “I use it on all of my clients. Hillary Scott, Lady Antebellum — it’s one of her must haves in her makeup bag.”

Amazing’s products cost more than some of their competitors, $28 to $42 for a tube of concealer. But, the higher density of pigmentation in Amazing’s products, compared to most brands, allows users to do more with less, Apanasewicz said.

Rather than using a few thick spots of concealer to blend, Amazing’s 60 percent pigment density allows users to create the same affect with only a pin-sized dot.

“I swear, you can make it so it’s not like other products that you can see sitting on the skin. Feather it on with a brush, and it will literally disappear.”

This allows women and men to wear makeup that is nearly undetectable, instead of caking on the products and looking like a “wax figure,” she added.

High definition movies and television challenged the cosmetics market over the last few years, but it seems Amazing’s high pigmentation blend was ahead of the curve and propelled Amazing’s popularity, Incardona said.

“When everything went HD, all the tricks of the trade were no longer fulfilling the goal,” Incardona said. “HD showed the pores and the fine hairs on your face. We’ve been high definition since the inception of the AmazingConcealer.”

What Incardona lovingly calls “our little brand” was designed for the everyday woman on the run who wanted a product that did exactly what its marketing professed, she said.

“It wasn’t born to use for Hollywood,” she said. “It was created for real women. After launching on the web 11 years ago, before you knew it, the phone started ringing and it was pretty high profile makeup artists. They really helped us catapult AmazingCosmetics.

“This little engine that could makeup brand is getting Hollywood gorgeous,” she said. “It’s really been a Cinderella story.”