Highland Park, IL – Peruse the latest course catalog of The Art Center of Highland Park (TAC) and you will find a number of great offerings that will enrich your life. Learn digital photography. Learn to paint, draw and sculpt. This Fall, however, TAC wants to enrich your business life with the return of “The Art of Marketing and Branding Your Business,” a six week workshop for small business owners, entrepreneurs and professionals – well-funded and boot-strappers alike – in start-up phase and those in the process of rebranding an existing business.

Workshop participants will learn best-practices of branding, including effective logos and taglines, crafting content for off- and online marketing materials, and designing and developing a website. Participants will gain knowledge and practical experience for do-it-yourself projects as well as insight that will aid in communications with marketing and design professionals. This knowledge is invaluable information for the success of a business!

“The Art of Marketing and Branding Your Business” workshop is facilitated by Highland Park businessman and entrepreneur, Larry Bloom, President of ATI Graphics, Inc. (http://www.atigraphics.com), a graphic design, branding and web development company founded in 1997. Bloom brings over 20 years experience in management and business development, along with a background in design and technology, to The Art Center of Highland Park for this unique workshop.

“When most people think of art in business, it is graphic design and other visual elements that come to mind,” says Bloom. “There is art and creativity in virtually every aspect of successfully running a business. Graphic elements help deliver your message, but do not build your brand. Your message, the things you do and how you do them are what makes a brand.”

The workshop runs each Thursday evening for 6 weeks, beginning October 6th. The registration fee is an affordable $220 for TAC members and only $240 for non-members. A small investment in the future of your business!

For more information and to register for this exciting addition to the TAC line-up, visit http://www.TheArtCenterHP.org or call TAC at 847.432.1888.