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  • Former Blackhawks players Patrick Sharp and Duncan Keith attend a...

    Eileen T. Meslar/Chicago Tribune

    Former Blackhawks players Patrick Sharp and Duncan Keith attend a memorial service for Chairman Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.

  • Blackhawks chairman Rocky Wirtz and CEO Danny Wirtz introduce Kyle...

    Brian Cassella / Chicago Tribune

    Blackhawks chairman Rocky Wirtz and CEO Danny Wirtz introduce Kyle Davidson as their new general manager with Jaime Faulkner, president of business operations, on March 1, 2022, at the United Center.

  • Chicago Blackhawks chairman Rocky Wirtz answers questions as they introduce...

    Brian Cassella/Chicago Tribune

    Chicago Blackhawks chairman Rocky Wirtz answers questions as they introduce Kyle Davidson as their new general manager on March 1, 2022, at the United Center.

  • Retired play-by-play commentator Pat Foley, left, and former Chicago Blackhawks...

    Eileen T. Meslar/Chicago Tribune

    Retired play-by-play commentator Pat Foley, left, and former Chicago Blackhawks player Marián Hossa, second from right, pay their respects to Danny Wirtz and family after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Chicago Blackhawks owner Rocky Wirtz, left, and Chicago Blackhawks President...

    Chris Sweda / Chicago Tribune

    Chicago Blackhawks owner Rocky Wirtz, left, and Chicago Blackhawks President and CEO John McDonough have a laugh during the opening ceremony at the annual Blackhawks Convention at the Hilton Chicago on July 26, 2019.

  • Chicago Blackhawks owner Rocky Wirtz welcomes forward Kirby Dach, the...

    E. Jason Wambsgans / Chicago Tribune

    Chicago Blackhawks owner Rocky Wirtz welcomes forward Kirby Dach, the Chicago Blackhawks third overall pick in the 2019 NHL Draft, to Chicago, June 24, 2019.

  • Blackhawks fans pay their respects after a memorial service for...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans pay their respects after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Former Blackhawks players Marián Hossa, left, and Brent Seabrook, third...

    Eileen T. Meslar/Chicago Tribune

    Former Blackhawks players Marián Hossa, left, and Brent Seabrook, third from left, pay their respects to Danny Wirtz and family after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Blackhawks fans line up to pay their respects to Danny...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans line up to pay their respects to Danny Wirtz after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Chicago Blackhawks Chairman Rocky Wirtz in his Chicago office on...

    Antonio Perez / Chicago Tribune

    Chicago Blackhawks Chairman Rocky Wirtz in his Chicago office on Jan. 10, 2017.

  • Blackhawks fans pay their respects after a memorial service for...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans pay their respects after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Blackhawks fans Gabbie Roderer, left, and Kevin Murphy look at...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans Gabbie Roderer, left, and Kevin Murphy look at a a photo collage after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Blackhawks owner Rocky Wirtz and the Stanley Cup visited the...

    Nancy Stone/Chicago Tribune

    Blackhawks owner Rocky Wirtz and the Stanley Cup visited the Steve Cochran show in the WGN studios on Michigan Avenue in Chicago on June 17, 2015.

  • Danielle Pape, 22, of Chicago, center, laughs with Rocky Wirtz...

    Michael Noble Jr./Chicago Tribune

    Danielle Pape, 22, of Chicago, center, laughs with Rocky Wirtz and other guests after having their photo taken with the Stanley Cup at Rocky Wirtz' home in Winnetka on Aug. 9, 2015.

  • A detail of Rocky Wirtz's name with the Chicago Blackhawks...

    E. Jason Wambsgans/Chicago Tribune

    A detail of Rocky Wirtz's name with the Chicago Blackhawks 2012-13 team is stamped on the Stanley Cup Sept. 9, 2015.

  • Pat Foley speaks during a memorial event for owner Rocky...

    Eileen T. Meslar/Chicago Tribune

    Pat Foley speaks during a memorial event for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • The Blackhawks hosted a memorial service for owner Rocky Wirtz...

    Eileen T. Meslar/Chicago Tribune

    The Blackhawks hosted a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Jonathan Toews and Patrick Kane laugh with Blackhawks President and...

    Chris Sweda / Chicago Tribune

    Jonathan Toews and Patrick Kane laugh with Blackhawks President and CEO John McDonough and Blackhawks owner Rocky Wirtz after a press conference announcing their new contracts on July 16, 2014.

  • Chicago Blackhawks chairman and owner Rocky Wirtz speaks during a...

    Chris Sweda/Chicago Tribune

    Chicago Blackhawks chairman and owner Rocky Wirtz speaks during a press conference in the Stadium Club at the United Center in Chicago on July 16, 2014.

  • Rocky Wirtz, second from right, and other Blackhawks management, ride...

    Chris Walker / Chicago Tribune

    Rocky Wirtz, second from right, and other Blackhawks management, ride with the Stanley Cup near the front of the victory parade moving south on Columbus Drive in 2013.

  • Bobby Hull, left, faces off with Cicero president Larry Dominick...

    Michael Tercha / Chicago Tribune

    Bobby Hull, left, faces off with Cicero president Larry Dominick as Blackhawks owner Rocky Wirtz drops the puck during the dedication of Cicero's new Bobby Hull Community Ice Rink at Cicero Community Park on Dec. 4, 2011. The rink was built as part of a deal between Cicero and the Wirtz family who built a distribution center for their liquor business nearby.

  • Blackhawks owner Rocky Wirtz hoists the Stanley Cup during the...

    Brian Cassella / Chicago Tribune

    Blackhawks owner Rocky Wirtz hoists the Stanley Cup during the Chicago Blackhawks Stanley Cup Victory Rally at Wacker and Michigan on June 11, 2010.

  • Chicago Blackhawks Rocky Wirtz hoists the Stanley Cup after his...

    Nuccio DiNuzzo/Chicago Tribune

    Chicago Blackhawks Rocky Wirtz hoists the Stanley Cup after his team beat the Philadelphia Flyers in Game 6 of the "Stanley Cup Finals " on June 9, 2010.

  • Rocky Wirtz holds the Stanley Cup after the Chicago Blackhawks...

    Scott Strazzante/Chicago Tribune

    Rocky Wirtz holds the Stanley Cup after the Chicago Blackhawks defeated the Philadelphia Flyers' in Game 6 of the NHL Stanley Cup Finals at the Wachovia Center in Philadelphia on June 9, 2010.

  • Tim Kelly, center, of Wood Dale, Illinois, holds a sign...

    Chris Walker/Chicago Tribune

    Tim Kelly, center, of Wood Dale, Illinois, holds a sign promoting Rocky Wirtz for governor on Jan. 1, 2009, after the winter classic hockey game at Wrigley Field.

  • Rocky Wirtz greets fans and signs autographs near the Blackhawks...

    Charles Cherney / Chicago Tribune

    Rocky Wirtz greets fans and signs autographs near the Blackhawks bench before the game on March 19, 2008.

  • Fans stand in line to chat and get an autograph...

    Charles Cherney / Chicago Tribune

    Fans stand in line to chat and get an autograph from Blackhawks owner Rocky Wirtz in the hallways of the United Center before a game on March 19, 2008, in Chicago.

  • Mayor Richard M. Daley gets a hockey jersey from Blackhawks...

    Phil Velasquez/Chicago Tribune

    Mayor Richard M. Daley gets a hockey jersey from Blackhawks President Rocky Wirtz after a visit to Wrigley Field to check out the set-up for the Bridgestone NHL Classic to be played on New Years Day between the Chicago Blackhawks and Detroit Red Wings on Dec. 22, 2008.

  • Blackhawks owner Rocky Wirtz smiles as John McDonough is named...

    Scott Strazzante/Chicago Tribune

    Blackhawks owner Rocky Wirtz smiles as John McDonough is named Chicago Blackhawks' President by Wirtz at the United Center in Chicago on Nov. 20, 2007.

  • Chicago Blackhawks owner Rocky Wirtz, left, and John McDonough, right,...

    Scott Strazzante/Chicago Tribune

    Chicago Blackhawks owner Rocky Wirtz, left, and John McDonough, right, hold a Blackhawks sweater as McDonough is named Chicago Blackhawks President by Wirtz at the United Center on Nov. 20, 2007.

  • Mike Keenan is announced as the new general manager of...

    Jose More / Chicago Tribune

    Mike Keenan is announced as the new general manager of the Chicago Blackhawks. Owner Bill Wirtz, left, and other Wirtz family members, Michael and Rocky sit during the press conference on June 5, 1990. Former GM, Tommy Ivan sits at far right.

  • Blackhawks fans Gabbie Roderer, right, and Kevin Murphy look at...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans Gabbie Roderer, right, and Kevin Murphy look at a a photo collage after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Retired broadcaster Pat Foley, left, and former Blackhawks player Marián...

    Eileen T. Meslar/AP

    Retired broadcaster Pat Foley, left, and former Blackhawks player Marián Hossa, second from right, pay their respects to Danny Wirtz and family after a memorial service for Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.

  • Blackhawks fans pay their respects after a memorial service for...

    Eileen T. Meslar/AP

    Blackhawks fans pay their respects after a memorial service for Chairman Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.

  • Chicago Blackhawks owner Rocky Wirtz at the announcement of Luke...

    E. Jason Wambsgans/Chicago Tribune

    Chicago Blackhawks owner Rocky Wirtz at the announcement of Luke Richardson as the new head coach on June 29, 2022.

  • Pat Foley speaks during a memorial event for to honor...

    Eileen T. Meslar/Chicago Tribune

    Pat Foley speaks during a memorial event for to honor the legacy of owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Blackhawks fans pay their respects to Danny Wirtz after a...

    Eileen T. Meslar/Chicago Tribune

    Blackhawks fans pay their respects to Danny Wirtz after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Chicago Blackhawks Chairman Rocky Wirtz watches a video recap during...

    John J. Kim / Chicago Tribune

    Chicago Blackhawks Chairman Rocky Wirtz watches a video recap during the Blackhawks Convention at the Chicago Hilton on July 27, 2018.

  • Chris Chelios speaks during a memorial event for to honor...

    Eileen T. Meslar/Chicago Tribune

    Chris Chelios speaks during a memorial event for to honor the legacy of owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Ronnie Woo Woo attends a memorial service for Blackhawks owner...

    Eileen T. Meslar/Chicago Tribune

    Ronnie Woo Woo attends a memorial service for Blackhawks owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Rocky Wirtz, chairman of the Chicago Blackhawks, poses for a...

    Courtney Pedroza / Chicago Tribune

    Rocky Wirtz, chairman of the Chicago Blackhawks, poses for a portrait in the Blackhawks Store on July 16, 2018.

  • Chicago Blackhawks Chairman Rocky Wirtz, right, and Chicago Bears Chairman...

    José M. Osorio/Chicago Tribune

    Chicago Blackhawks Chairman Rocky Wirtz, right, and Chicago Bears Chairman George H. McCaskey participate in a discussion at the Chicago Sports Alliance luncheon held at MB Ice Arena in Chicago on Nov. 16, 2018. The Chicago Sports Alliance hosted a gathering of local civic, corporate and philanthropic leaders for a conversation about some of the innovative programs in Chicago that are addressing the issue of violence.

  • Chicago Blackhawks Chairman Rocky Wirtz, second from right, poses for...

    John J. Kim / Chicago Tribune

    Chicago Blackhawks Chairman Rocky Wirtz, second from right, poses for a picture with fans during a game against the Columbus Blue Jackets at the United Center on March 31, 2017.

  • Blackhawks owner Rocky Wirtz during their Stanley Cup victory rally...

    Brian Cassella / Chicago Tribune

    Blackhawks owner Rocky Wirtz during their Stanley Cup victory rally on Thursday, June 18, 2015, at Soldier Field.

  • Rocky Wirtz and Rahm Emanuel during the Chicago Blackhawks championship...

    Brian Cassella / Chicago Tribune

    Rocky Wirtz and Rahm Emanuel during the Chicago Blackhawks championship rally, June 18, 2015, at Soldier Field.

  • Former Blackhawks player Darren Pang speaks at a memorial service...

    Eileen T. Meslar/Chicago Tribune

    Former Blackhawks player Darren Pang speaks at a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Retired play-by-play commentator Pat Foley speaks at a memorial service...

    Eileen T. Meslar/Chicago Tribune

    Retired play-by-play commentator Pat Foley speaks at a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Former Chicago Blackhawks players Marián Hossa and Brent Seabrook pay...

    Eileen T. Meslar/Chicago Tribune

    Former Chicago Blackhawks players Marián Hossa and Brent Seabrook pay their respects to the Wirtz family after a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

  • Rocky Wirtz, center, talks with Winnetka firefigthers during his day...

    Michael Noble Jr., Chicago Tribune

    Rocky Wirtz, center, talks with Winnetka firefigthers during his day with the Cup at the Winnetka fire station Aug. 9, 2015.

  • Chicago Blackhawks owner Rocky Wirtz joined other owners of the...

    Phil Velasquez / Chicago Tribune

    Chicago Blackhawks owner Rocky Wirtz joined other owners of the six Chicago professional sports teams at a luncheon at the Marriott Hotel on Michigan Avenue on Oct. 16, 2014.

  • The Blackhawks hosted a memorial service for owner Rocky Wirtz...

    Eileen T. Meslar/Chicago Tribune

    The Blackhawks hosted a memorial service for owner Rocky Wirtz at the United Center on Aug. 9, 2023.

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It was a brief exchange, just a few encouraging words from Chicago Blackhawks Chairman Rocky Wirtz, but it always stuck with Pat Foley.

The now-retired broadcaster had been lured back to the team in 2008 by Wirtz, who told him: “I’m really looking forward to watching TV now and watching you do the Hawks games. You are right where you belong.”

Foley’s courtship was just one of several shrewd moves made by Wirtz — who died suddenly July 25 at age 70 — that helped propel the Hawks to a spectacular stretch of success while also making a personal impact on the people around him.

“There’s a 15-second transaction that sticks with me almost two decades later,” Foley said during a public memorial service for Wirtz on Wednesday at the United Center. “He was an uplifting, giving man.

“And he always had a way to make people feel important and feel special. Didn’t matter whether you were the plumber or the bus driver or a CEO, he had a gift for conversing.”

Foley was one of several members of the Hawks community — including newly hired broadcaster Darren Pang and former players Marian Hossa and Brent Seabrook — who shared memories and condolences during the hourlong tribute.

“You’re never ready for something like this. It happened so sudden,” Chris Chelios said. “Really going to miss Rocky.”

Hawks CEO Danny Wirtz, Rocky’s son, presided over a private service Tuesday at Fourth Presbyterian that was attended by NHL Commissioner Gary Bettman and current and former Hawks, including players and coaches from the Stanley Cup years such as Joel Quenneville, Jonathan Toews, Patrick Kane, Corey Crawford and Duncan Keith.

“Seeing Coach Q and his former players, champions … it was powerful,” Pang said Wednesday. “Rocky would have loved that.

“It should be mentioned that the young phenom — unbelievable that Rocky won’t get to see him play — Connor Bedard was also in attendance, paying his respects as a young man. What great respect he showed yesterday, along with coach Luke Richardson and his staff and (general manager) Kyle ‘from Chicago’ Davidson.”

Blackhawks fans pay their respects after a memorial service for Chairman Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.
Blackhawks fans pay their respects after a memorial service for Chairman Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.

Before Wednesday’s ceremony, a montage of Wirtz’s life in pictures — Christmas with the family, wedding photos — scrolled across the video board.

An acoustic guitarist strummed “Rainbow Connection,” “Let It Be” and other solemn songs while standing near a backdrop of flowers forming the Hawks logo and a No. 13 sweater with “DAD” on the nameplate.

After the service, Wirtz’s relatives and business associates and Hawks fans lined up in a procession to pay final respects.

Howard Reich, 74, a retired lawyer from the North Side, has attended many Hawks practices and couldn’t miss this sendoff.

“I wanted to pay my respects to someone who’s a true gentleman,” Reich said, “and I was glad I was able to experience it through the speakers.”

Many of those speakers helped paint a picture of who Wirtz was as the franchise’s public face as well as behind the scenes.

1. Remembering the businessman

Chris Chelios speaks during a memorial event to honor the legacy of late Blackhawks Chairman Rocky Wirtz at the United Center on Wednesday, August. 9, 2023.
Chris Chelios speaks during a memorial event to honor the legacy of late Blackhawks Chairman Rocky Wirtz at the United Center on Wednesday, August. 9, 2023.

Chelios, the Hall of Fame defenseman and former Hawks captain, remembered how Wirtz and his father, Bill, would use the arena’s Sonja Henie Room as a base for conducting business.

“That’s where they held court,” he said. “And that’s where business was done till late-night hours for sure.”

Chelios said Wirtz had a favorite saying that applied to Hawks business or his wine and beer wholesaler, Breakthru Beverage Group.

“‘Just figure it out,'” Chelios said, adding that it would be punctuated by “that piercing look that he has in his eyes that could cut right through you.”

Diane Fligiel, a Breakthru Beverage employee and Hawks fan, said there was another side to Wirtz the businessman.

“He was a great boss, a great human being,” she said. “It didn’t matter if you were the person that cleaned the floors or the person that was in the boardroom with him, he treated you the same.”

She also marveled at how he used his wit.

“He loved to tease people,” Fligiel said. “If he had something to tease you about, he would absolutely delight in teasing you about things.

“(My husband and I) used to have reptiles and I would get crickets delivered to the office. One time the crickets exploded all over the reception area. And that was right when he came in. For the next 10 years, he teased me about that: ‘So how are the crickets?'”

2. Remembering the chairman

Foley said there’s a truism that applies to team owners: “It’s no good when people are mad at you. There’s something worse than that — when they don’t care about you.

“And when Rocky took over, the Blackhawks were irrelevant in the city of Chicago.”

TV ratings and attendance were abysmal.

“There was nobody in the building,” Foley said. “I’d be up there at the roof calling the game, and you could hear the puck hit the stick on a pass. It was embarrassing.

“But that’s the situation Rocky walked into.”

After Wirtz took over in 2007 following his father’s death, he implemented big changes, including a plan to air home games on TV.

Retired broadcaster Pat Foley, left, and former Blackhawks player Marián Hossa, second from right, pay their respects to Danny Wirtz and family after a memorial service for Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.
Retired broadcaster Pat Foley, left, and former Blackhawks player Marián Hossa, second from right, pay their respects to Danny Wirtz and family after a memorial service for Rocky Wirtz at the United Center on Wednesday, Aug. 9, 2023.

“The first call he made when he got control of the franchise was to a fellow named Jim Corno,” Foley said of the executive with fledgling cable outlet SportsVision, which became Comcast SportsNet. “As many of you remember, that was the biggest thorn in Blackhawks fans’ sides. You couldn’t watch the home games on television.

“Rocky changed it right away when he took over, doing things for the fans, making them feel welcome.”

Foley also noted how the great Stan Mikita previously would have to pay for tickets when hosting friends. Wirtz made a point to roll out the red carpet for the old Hawks and hired several of them as ambassadors.

When Hossa was in the sunset of his career, the Hawks were looking to trade his contract. He met with Wirtz and had a simple request: Just allow him to retire as a Hawk.

“So we shook hands and he made a promise to me — I call it gentlemen’s agreement,” Hossa said. “When it was time for me to officially retire, Rocky delivered (on) his promise. … I was thrilled. That meant a lot to me.”

3. Remembering ‘Just Rocky’

Seabrook shared the story of one of the first times he met Wirtz.

“I remember seeing him at the rink and saying, ‘Hello, Mr. Wirtz.’ He replied, ‘Just call me Rocky.’ I remember calling him Mr. Wirtz a few times after that.

“And finally, maybe after three or four times calling him Mr. Wirtz, he finally stopped and said, ‘Brent. Just Rocky.’ I think there’s several people here today that can tell that same story.”

Seabrook, as no-nonsense on the ice as off, said Wirtz struck the right balance as an owner.

“He wasn’t controlling or around too much,” he said, “but we always felt his presence.”