Who:
Excited teenagers line up to get their first glimpse at the Material Girl line, created by Madonna and her daughter Lola.

What:
The anticipation has been building, and now, the public gets tot see Madonna’s Material Girl line unveiled for the first time. Hundreds of teenagers are expected to be waiting to see the new fast forward junior collection.

The first 200 customers will receive a $10 Macy’s gift card and a free Material Girl bandeau top. Also, four lucky customers will win a tee-shirt signed by Madonna herself!

Later in the day, shoppers are invited to a dance party. Customers will enjoy fashion, music, refreshments and score a great gift with any $50 Material Girl purchase.

When:
Tuesday, August 3, 2010
10 a.m. – Doors open and gift cards and bandeau tops are distributed
11 a.m. – DJ gives 4 Madonna autographed tee-shirts
5:30 p.m. – Shopping/Dance party

Where:
Macy’s on State Street
Juniors Department, 2nd floor
111 N. State Street
Chicago, IL 60602

About Material Girl
Madonna has teamed up with her daughter Lola to create “Material Girl”, available exclusively at Macy’s. To learn more, please view our electronic press kit by clicking here. The Material Girl collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In addition to the back-to-school apparel collection, Material Girl will also launch in multiple categories including footwear, handbags and jewelry.